We strongly believe the words of Marty Neumeier in his book The Brand Gap,
“Strategy and creativity, in most companies are separated by a mile-wide chasm. On one side are the strategist and marketing people who favor left-brain thinking -analytical, logical, linear, concrete, numerical, verbal. On the other side are the designers and creative people who favor right-brain thinking -intuitive, emotional, spatial, visual, physical”
This gap creates a barrier to good communication with customers. At the same time it shortens the gap between you and your competition . When a brand is communicated clearly, it sinks deep into people’s hearts and minds. They become instant fans and customers. They begin to talk about you and share your business with their friends, which is powerful and free.
Below are a few examples of good strategy and good creativity. These are only a few examples of the many ways we help businesses make this connection.
Good Strategy
Aim Well. We all know that it’s imperative for business to aim at your target market in all marketing efforts, but who exactly is your target market? Be specific when determining your target market by including gender, lifestyle, age, income, and other demographics. Getting the answer to this question right can save money and direct your businesses to your ideal client.
Know the Numbers. Finance people will tell you that this is vital. We agree. You can sell an incredible product or service with outstanding marketing and beautiful visual design, but if you are unaware of actual profit/loss, then you may sink. By knowing your numbers you have the power to build your business.
Create a Customer Relations Plan. The client’s experience, whether good or bad, is everything. It can make or break your company. A customer relations plan is good strategy. Creative customer relations plans are brilliant. One of our services is a Create Raving Fans Plan where we work through the client experience with you to create a customer relations plan or to bring fresh and innovative ideas to your existing plan.
Good Creativity
Beautiful Visual Brand Design. This includes your logo, business cards, website, social media images, and much more. When your visual products are stunning, people are drawn to you.
Be Unique. You are unique. Your brand should be too. You will become proud of your brand when it is a unique reflection of who you are.
Be Consistent. Your brand message must clearly communicate your message across all platforms. The visual elements you choose, such patterns, and color scheme and the way you write about your company creates a lasting impression in people’s minds.
We have developed our team to include both strategists and creatives. Because of this connection, we don’t just design logos or business cards, we develop strategic first impressions. We don’t just provide marketing ideas, we build solid business leaders.
Like it? Share it!
