Introducing the new graphics for Ashley Edgar of Ashley Austin Homes, Keller Williams realtor located in the beautiful city of Austin, Tx.
The current real estate market in Austin is more competitive than ever, so Ashley needed a graphic logo that would symbolize her unique & very personalized style of realty. We also aimed to bring out her classy and sophisticated style in the logo. One of our design meetings was held at the beautiful Driskill Hotel in Downtown Austin. Ashley loves the Driskill and even got married there in December of 2010. Knowing her love for the hotel, we took design elements from the architecture and incorporated it into the crest of the logo. We chose rich, strong colors that would stand out in marketing material and reflected Ashley’s style.
Brand consistency is important in any business, but especially for realtors in a market flooded with agents. Ashley needed consistency in brand graphics for current customers and potential clients to easily recognize her business.
It has been a joy to work with such a driven and motivated agent. Stay tuned for the launch of Ashley’s new website!